The signage on your storefront is a critical part of your branding. In addition to the use of advertising and public relations to brand your product or service, and make you known to your market, your storefront signage may be your potential customer’s first introduction to you, and first impressions last.
There are of course several types of signage, and you would choose the type that most suits the type of business and the impression you are trying to create, but also importantly it is not just a sign, it represents you and your brand. The signage must be a part of your marketing, gives information about your business and in most cases will include your logo.
What Are the Types of Signs for Storefronts?
Popular examples of storefront signs for businesses are:
Pylon Signs
The pylon sign sits high, usually very high above the building that houses your business. These signs may be illuminated, or non-lit and are ideal for complex signage requirements, including multi-tenant occupied properties like shopping centers and strip malls, where it may not be practical or possible to place a sign directly on the storefront.
Illuminated Signs on Pylons
With the illumination of the sign, your business will stand out, from a distance, whether night or day. Your signage may not be restricted to letters or graphics but may also be a digital display.
Non-Illuminated Letters & Logos on Pylons
You may also opt for a pylon sign for good visibility, but for several reasons may decide not to have the letters and logo illuminated. Your sign will still be visible from a distance away but during daylight hours.
Cabinet Signs
A simple but effective signage solution for any business’ marketing strategy may be the use of cabinet signage. Cabinet signs are usually made from durable and light materials such as aluminum. The design using acrylic, Lexan (a polycarbonate) or flexible face are mounted on the aluminum. Cabinet signs can be painted any color, come in any size and shape and includes your branding. The cabinet sign may be affixed to the building your business is in.
Non-Illuminated Fascia Signs
The Fascia sign features modular panels in different vertical and horizontal arrangements with almost unlimited combinations of shapes and materials. It may be seen as almost as a hybrid – somewhere between the standard signage and the special customization to meet the client’s needs.
Fascia signs are simple and easy to change because the panels are not fastened but held by magnets to the frames and can be moved easily. The fascia is a simple way to be creative in your signage with room to make changes in the future.
Projecting Blade Signs
The blade sign is a mounted on a building or a storefront pole, usually at the front of your business. It is a projecting sign which is mounted both perpendiculars to the building wall as well as perpendicular to the flow of, usually, pedestrian traffic, to make it readily seen. The blades, which can be in many designs, are usually very good at attracting walk-in traffic to your business.
Blade Signs may be non-illuminated or illuminated, and there is virtually an almost infinite number of design combinations that can be used to create an amazing sign for you.
In deciding on the type of signage for your storefront, there are several things to consider:
1. What is your marketing plan? What is your target market and how will you attract them?
2. The design of your sign including name and logo.
3. The type of sign that will most effectively drive traffic to your business.
4. The Sign Code of your municipality. This must be considered. Can you have the type of sign you want without being in breach?
Having worked with your marketing and sign design team, there is nothing to do but to have your sign made and installed and wait for your sales.…
The worse thing you can see in a restaurant is a cockroach or ants while you are preparing the food. If a customer sees these pests, he or she can turn your business into a health department, and they will come and visit you. If they see a problem, they will give you 30 days to address the problem; if you can not resolve the issue, they will close you down.
They will tell you things that will help reduce your pest problem. Your loading area will be your biggest problem. That is where all the food gets thrown away. The food will attract any type of pest or rodent. What you need to do is to keep them in a tightly closed garbage bag as this will help prevent the smell from getting out.